Preceding the alleged cases, Forever 21 sales only declined even further, after CEO Do Won Chang admitted to the company's misuse of cheap overseas labor in the latest interview with People Magazine in June 2019. More controversy arose when many employees began speaking out about the toxic work environment and unfair pay. A major spike in employee dissatisfaction lead to a movement promoting the unethical fast fashion industry in North America. This caused a 32% drop in sales in 2019 alone, forcing the company to permanently become a discount store; where the main focus is to break even with the excess clothing they store. Major influencers have dropped their sponsorships following the exposure of the company's unethical practices; further propelling Forever 21 as an unreputable clothing brand.